“We will tap into the nostalgia of the generations who grew up with Barney, now parents themselves, and introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products, and experiences. “Barney’s message of love and kindness has stood the test of time,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel. Adult fans, including millennials who grew up with Barney (or at least the ones who don’t find the friendly dinosaur cringe-worthy), will be able to buy merch too, as adult apparel and accessories are currently in the works. ![]() ![]() Mattel also announced plans for Barney to star in films and YouTube content, release music and sell kid’s products including toys, books and clothing. Targeted at pre-school aged children, the program will take viewers on “music-filled adventures centred on love, community, and encouragement.” Corus Entertainment’s Nelvana, a producer and distributor of children’s content, will co-produce the series alongside Mattel.īarney’s rebrand will extend beyond the new TV show. The relaunch kicks off with a brand-new animated series, set to debut globally in 2024. The announcement came with a new photo of the anthropomorphized, lilac T-rex, who has been given a makeover from a real-life giant mascot into a wide-eyed, animated character.īanksy unveils ‘Valentine’s day mascara’ artwork highlighting domestic abuse The toy company Mattel announced their plans to relaunch the Barney franchise on Monday. Barney the purple dinosaur is bringing the I Love You song to a whole new generation of kids while also hoping to capitalize on the. ![]() Mattelīarney the purple dinosaur is bringing the I Love You song to a whole new generation of kids - while also hoping to capitalize on the nostalgia of older fans. A new animated TV show is set to debut in 2024. A new animated TV show is set to debut in 2024. Mattel has announced a relaunch of the popular children's character Barney the dinosaur.
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